Marketing & Tourism Coordinator

SUMMARY OF POSITION
The Marketing & Tourism Coordinator is a key member of the Marketing and Communications Team. This position leads efforts related to tourism promotion, community events, and downtown engagement for the City of Navasota. The role focuses on enhancing the visitor experience, supporting local businesses, and promoting Navasota as a destination.
This position also provides support to broader City marketing and communication initiatives as needed and maintains participation in the First Street Program through the Texas Historical Commission to support downtown preservation and revitalization efforts.

Summary of Duties:

ORGANIZATIONAL RELATIONSHIPS
1. Reports to: Marketing and Communications Director
2. Directs: This is a non-supervisory position.
3. Other: Has frequent contact with department heads, City employees, local, state, and federal agencies, downtown merchants, the Chamber of Commerce, and the general public. Works closely with Economic Development, Marketing & Communications, and other City departments as well as regional tourism and community partners.

EXAMPLES OF WORK
Primary Responsibilities: Tourism & Community Events
• Plan, coordinate, and promote City of Navasota community events and festivals that enhance quality of life and attract visitors, including Sounds of Navasota Concert Series, Navasota Freedom Festival, Navasota Blues Festival, and Home for the Holidays.
• Develop and implement tourism initiatives that position Navasota as a regional destination.
• Collaborate with downtown businesses, merchants, and partner organizations to increase event participation and visitor engagement.
• Maintain and promote the City’s Visitors Center, including visitor materials and tourism resources.
• Coordinate partnerships with local, regional, and state organizations to increase tourism visibility and visitation.
• Enhance the visitor experience through promotions, wayfinding, and destination development efforts.
• Maintain involvement in the First Street Program and apply best practices in downtown preservation and revitalization.
• Serve as a liaison to downtown stakeholders to support economic vitality through tourism and events.
• Identify and support sponsorship and partnership opportunities for events and tourism initiatives.
• Maintain current and accurate information on the City of Navasota and Visit Navasota websites, including businesses, attractions, and events.

Supporting Responsibilities: Marketing & Communications
• Prepare agenda briefings, resolutions, proclamations, ordinances, reports, and other official documents related to tourism initiatives as needed.
• Assist with promotion of events and tourism initiatives through social media, website updates, and marketing materials.
• Provide content, photos, and updates to support Citywide marketing and communication efforts.
• Support branding consistency across tourism and event-related materials.
• Assist with media coordination and promotional outreach for major events as needed.
• Assist with departmental budget preparation and ensure financial accountability, record keeping, and internal controls.
• Provide support to the Marketing and Communications Director with resident communication and outreach initiatives as needed.
• Build and maintain positive relationships with community stakeholders, local businesses, and partner organizations.
• Represent the City at community events, meetings, and regional tourism initiatives.
• Perform other duties as assigned by the Marketing and Communications Director and/or City Management.

Qualifications:

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
Knowledge of: Tourism promotion, event planning, marketing principles, public relations, customer service, and basic municipal operations.
Skill/Ability to: Communicate effectively both verbally and in writing, manage multiple projects and deadlines, build and maintain strong working relationships with diverse groups, use Microsoft 365 and basic content management platforms, demonstrate creativity, organization, and attention to detail, work independently while supporting team goals.
This individual should be a self-starter with strong interpersonal skills, a positive and professional demeanor, and the ability to think creatively while executing practical solutions. The ideal candidate values community engagement and is motivated to enhance the visibility and vibrancy of Navasota.

OTHER IMPORTANT KNOWLEDGE, SKILLS AND ABILITIES
• Knowledge of tourism development strategies and destination marketing
• Familiarity with community event planning and execution
• Understanding of downtown development and historic preservation best practices
• Knowledge of municipal government structure and operations is preferred

ACCEPTABLE EXPERIENCE AND TRAINING
• Bachelor's degree in related field of study from an accredited college or university required.
• Two to four or more years of experience in tourism and marketing, event planning, economic development, non-profit association management, design, or another related field.
• Any equivalent combination of education and experience that provides the required knowledge, skills, and abilities.
• Valid Class "C" Texas driver's license.

Supplemental Information:

JOB PHYSICAL, MENTAL AND/OR EMOTIONAL REQUIREMENTS
The City will comply with the American with Disabilities Act, including the American Disabilities Act Amendment Act, and all other Federal, State and Local legislative requirements. The Facility will ensure that reasonable accommodations may be made to enable a qualified individual with a disability to perform the essential functions of that position.

Physical Demands/Supplemental
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the essential duties of this job, the employee is required to sit at a desk, as well as engage in tasks that involve the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of lightweight (25 pounds). These essential duties include tasks that may involve extended periods at a keyboard or workstation. Some tasks require visual and sound perception and discrimination and oral communication ability. May be subject to extended periods of standing and sitting during presentations or attending public and special events. May work extended hours, evenings, and weekends as needed.

Sensory Requirements: The employee must be able to see clearly, with or without vision correction, and able to recognize colors and adjust focus. Some tasks require oral communication ability.

Environmental Factors: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the essential duties of this job, the employee constantly must present a positive attitude as a role model in the community. The employee frequently must work closely with others as part of a team and must remain calm and professional in tense, emotionally charged, and stressful situations. The employee regularly must work under pressure to meet deadlines and occasionally must perform multiple tasks simultaneously. This role is performed in a standard office environment with no exposure to adverse conditions.

LEGAL NOTIFICATION
Any applicant receiving a bona fide job offer for this position will be required to undergo and pass a pre-employment physical examination, illegal drug screening and criminal background check prior to employment.
All positions at the City of Navasota require documentation of employment eligibility in accordance with Federal employment law.
Communication skills in English are required for some specific assignments based upon job-related needs for communication with the general public and/or co-workers. Bilingual skills (Spanish/English) are encouraged but not required.
The above statements are intended to describe the general nature and level of work being performed by the person assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills and physical demands required of the personnel so classified.
The Job Description does not constitute an employment agreement between the City of Navasota and the employee. This position is subject to change by the employer as the needs of the employer and requirements of the job change.

ACKNOWLEDGEMENT
As evidenced by my signature, I have read my job description and have fully understood my duties and responsibilities related to my employment with the City of Navasota. I also acknowledge that I am qualified to perform these duties and, with or without reasonable accommodation, can perform the essential functions of this position as described. Further, I understand that if, at any time, I am unclear as to what my job duties and responsibilities are, or what is expected of me, I will notify management immediately to interpret these duties and expectations.